Saturday, 7 August 2010

I heart Chloé

My favourite label of all time without a doubt is Chloé. I fell in love with it when I was only fifteen and Phoebe Philo ruled the roost, and my loyalty hasn't budged since. What first struck me was the colour palette of the fashion house which tends to center around all different shades of nude. The clothes looked so classic and chic to teenage me, that I formed a personal love of beige as a result! I associate the colour with the clean lines of the Chloé label; the sleekness of the pieces they bring out; and the look of effortless refined glamour as demonstrated perfectly by Raquel Zimmerman in the most recent advertisements (as pictured below on the catwalk). Speaking of the campaigns, I think every season's since 2005 is plastered on my walls! There is a definite mix of a 70s/80s/90s vibe about the label that I just cannot get enough of. This A/W '10 season is no exception, and seems to embody mostly elements of the 70s. Clothes are on the rise with high polo neck jumpers, high waisted trousers, and long sweeping, large-collared coats. Aliona Doyetskaya of Russian Vogue said during Paris Fashion Week: "I think it's incredibly important in these times, designers really go back to their DNA, or the DNA of the brand they work for". This could not be truer in my opinion, and I feel this is exatly what Hannah MacGibbon has done this season. She also has the bonus of Chloé's signature 'DNA' camel/nude colours being exactly the 'in' palette plucked as the chosen favourite by Vogue, Elle, et al. The magazines are demanding for the public to consider nude as a serious colour in its own right, and Chloé proves head-to-toe camel can be no problem. Here are some of my favourite looks from the collection:

Bo Don in caramel coloured polo neck, ankle grip trousers and long coat.
The fabrics look so thick and luxurious.

Ajak Deng looking so classic in textured trousers
and coat, bowling bag and loafers.

Iselin Steiro in Chloé's classic camel again.
I absolutely love the shocking flash of the bright blue denim shirt.

Keke Lindgard in neutral trousers and top, with statement
black-fringed coat and mustard ankle boots.

Diana Farkhullina in grey trouser suit with high neckline and waistline.
Black loafers complete the look.

By my selections it looks as if all Chloé have are trousers this season but that is definitely not the case. Shift dresses, over-sized shorts and leather skirts also made up the thirty-three looks that went down the runway. These are just simply some of my most favoured looks!


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