Inside-Out

Isn't it perfect when you discover one of your most loved shops has a blog of its own? Yes! And Topshop's is here to stay. Starting last year in February 2009 when fashion blogs were in the height of being oh-so fashionable themselves, 'Inside-Out' devotes itself to recording what's going on in the world, what the staff get up to behind the scenes, and generally what inspires them at Topshop. They encourage readers to get involved with what they're saying and finding out about most recently. It's a great way to get onto a more personal level with the brand and the blog speaks to shoppers and fashion enthusiasts like a very cool, fashionable and informed best friend. Check it out for yourselves!

xo.