Tuesday, 30 September 2014

PFW - Focus: Chloé

Deep breaths. Paris Fashion Week is holding up to be my favourite week of Fashion Month! It has all I wanted and more, from the castaway elegance of Chloé (squeal), to the luxury sophistication of Celine. Some of my all-time fashion brands are French, and S/S '15 did not disappoint!

This post focuses on my ultimate fav Chloé (title was a giveaway I'm sure) and I've rounded up the looks I love the most, and the ones that also sum up the collection and its vibe this season. Sadly, Chloé's founding lady Gaby Aghion passed away at age 93 a day before the collection premiered, and it was rightfully dedicated to her.

This beautiful broderie-anglaise creation could possibly sum up Chloé in one outfit. It's carefree, youthful, classic and simple, and was the star attraction of the show. WANT. 

Then it got a bit darker. There were also a few grey numbers and some other black looks too, but I thought this tunic/skirt was dramatic and elegant and I loved the potentially sexy button down skirt with lace up sandals. Like Chloé's older, brooding sister I guess.

Classic 70s-esque Chloé returns in the form of muted suede mustard jacket/short combos. It actually looks a lot better than it sounds. There was also a more vibrant, billowing mustard dress which enhanced this vibe, too. Lace up sandals appear to be the shoe of the season according to Clare Waight Keller. 

 This is the epitome of how cool and chic I desire to look when on holiday, and the exact opposite of what I end up looking like in 30 degree heat. I love the models they choose, and the simple hair and makeup Chloé do for their looks. I know it sounds so boring, but it's become such a key element of their branding now, and adds to the whole innocent farm-girl-meets-city-slicker vibe. 

The double denim was a theme I couldn't omit from a Chloé round-up post. I was a bit put off when I first saw these looks, but I'm now coming around to them. Denim is such a good fabric, and so comfortable, just awkward to make look good if not in jean form. The only colours I missed out from including in this post were a rich coppery-tan dress and some evergreen numbers, which also billowed in the catwalk breeze. 

Which is your favourite look? What do you think of Chloé as a brand?


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